Built by a local business owner for local business owners.

Our story

As the owner of a bakery and cafe, I know how personal a small business is. The decisions follow you home, the numbers are never just numbers, and every improvement matters.

Before becoming a small business owner, I spent years working in technology, including as a Google executive. I saw how larger companies use data and specialized analysts to make better decisions, and how rarely independent businesses have access to the same capabilities.

I created Spark to close that gap. The goal was never to give owners more reports. It was to help reveal what is happening, explain why it matters, and identify practical ways to improve.

For more than six years, Spark has evolved alongside the businesses that use it. The product has changed considerably, but the purpose has remained the same: make sophisticated analysis practical, useful, and approachable for independent businesses.

The technology may be sophisticated, but Spark is designed for owners and managers. It should be easy to use, honest about what the data says, affordable, and backed by responsive human support.

Customer conversations continue to shape the product. If there is a question Spark should answer or a problem it could help solve, please tell me. We are still just getting started.