THE SPARK APP
What’s really happening in my business? And what should I do next?
Spark combines conversational AI, advanced analysis, proactive insights, and familiar business intelligence tools in one app.
Five Ways Spark Helps Your Business
Ask anything about your business.
Ask Spark a question in plain English and get a clear, actionable answer based on your actual business data.
- Why were sales down today?
- Am I on track to hit my goal?
- Which products are ready for a price increase?
Get powerful analysis in one click.
Explore up to 23 data-driven Guided Best Practices backed by advanced statistical modeling, AI, and competitive insights.
- Curated questions proven useful to small businesses
- Sophisticated analysis already prepared
- In-depth recommendations you can act on
Let Spark find what deserves your attention.
Spark works in the background to highlight meaningful opportunities, risks, changes, and wins before you think to ask.
- Rising and falling products
- Performance against goals and plans
- Price changes, store hours, new products, and more
See the complete picture.
Monitor the business in real time, explore long-term performance, and reveal patterns that ordinary reports make difficult to see.
- Live dashboard with real-time updates
- Advanced trends across 18+ metrics
- Heatmaps and detailed drilldowns
Start learning in minutes.
Connect your store once and Spark securely keeps every answer, insight, dashboard, and visualization current.
- Connect Clover or Square securely
- Orders sync automatically
- Ask your first question in less than 10 minutes
- 1 Connect your store
- 2 Spark retrieves your data
- 3 Ask your first question
DEPTH BEHIND EVERY ANSWER
Serious business analysis, without the complexity.
Spark brings together the data, context, and practical tools needed to manage an independent business every day.
Profitability and pricing analysis
Understand product-level profitability, customer response to prior price changes, and where carefully chosen increases could improve results.
Local and competitive context
Add Google reviews, store hours, local market conditions, competitors, weather, and online research when they help explain performance.
Real-time data and five years of history
Track 18+ performance metrics as they change today, then compare them with the longer-term patterns behind the numbers.
Detailed drilldowns
Explore categories, products, orders, employees, payment types, customers, and other parts of the business whenever you need the details.
Multi-location support
Understand each location individually while comparing performance and identifying opportunities across the entire business.
Unlimited users with permissions
Give owners, managers, and team members the access they need while keeping sensitive information appropriately protected.
Product FAQs
Clover and Square reports are useful for seeing transactions and recording what happened. Spark goes further by helping explain why performance changed, why it matters, and what you could do next.
Instead of digging through reports, charts, and spreadsheets, ask Spark a question in plain English. Spark analyzes your actual business data and gives you a clear, actionable answer.
Spark can analyze orders, products, categories, customers, employees, price changes, performance across 18+ metrics, and business goals. Connect Google Business Profile to add customer feedback, store hours, business categories, and local-market context.
Choose from up to 23 pre-built, data-driven analyses backed by advanced statistical modeling, AI, and competitive insights. Each begins with an important business question and produces an in-depth answer based on your data.
Yes. Spark includes multi-location support and unlimited users with permissions. Pricing is based on each Clover account or Square location you connect.
Yes. Spark works in a web browser and is designed for both mobile and desktop use.